The Positioning You Fall in Love With Is Often Wrong
The expensive part isn’t changing a headline. It’s months of work aimed at the wrong job — and the loyalty it takes to kill a thesis users no longer prove.
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Thoughts on product design ownership, founder bottlenecks, and building products that move forward.
Your Team Might Be Skipping the Most Important Step in Product Development
The first idea often becomes the roadmap. The most important step is exploring the problem before locking in a solution.
Read articleThe Biggest Product Mistake Isn't Bad Design. It's Building Things Nobody Needed.
When growth slows, most startups reach for another feature. The real mistake usually isn't bad design. It's building something nobody needed in the first place.
Read articleHow Do You Know When Something Is Worth Building?
Most teams ask whether they can build something. The harder question is whether it should exist in your product at all — and how to know before you commit.
Read articleYour Product Isn't a Frankenstein. Your Decision-Making Process Is.
When your product feels like Frankenstein, the problem usually isn't the interface. It's the process that keeps saying yes — one decision at a time.
Read articleVibe Coding Isn't the Problem. Your Prompt Is.
The issue isn't that AI is bad — it's that most people give it almost no context. The interrogation phase changed how I build with vibe coding.
Read articleVibe Coding Changed How I Design Products
The interesting part of vibe coding isn't speed — it's what happens to the design process when creating functional prototypes becomes almost effortless.
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