How We Reduced Delivery Friction by Fixing Design–Developer Handoffs

Welby had no handoff process. The founder kept the product moving — coordinating design, engineering, and sales without a clear system.

Designs landed in Figma as frames side by side — no annotations, no flows, no edge cases.

Before / after handoff

So the team met. Walkthroughs ran one to two hours. Then they'd book another call because nobody remembered what they'd agreed on.

Edge cases got missed. Developers chased clarifications. QA feedback lived in Trello comments. Logical bugs shipped. Iterations piled up on work that wasn't thought through.

Welby is a booking platform for small businesses — a small remote team with one frontend dev, one backend dev, and a sales team waiting on the product. Without a fix, they'd stay slow and ship the wrong things.

We joined on a twelve-month retainer — two Beegger designers owning product design and product management, working async with the founder who kept final product and engineering decisions.

Annotated handoffs

The problems showed up in the work itself. The fix wasn't a one-off workshop — it was better documentation on every handoff. Detailed annotations, flows, states, and edge cases. Loom videos when that was faster than a meeting. Design QA moved into Figma with screenshots and comments, not scattered Trello threads.

Annotations made the biggest difference. Developers could see exactly what to build. The team could revisit decisions weeks later without scheduling another walkthrough.

Meeting time

Walkthroughs dropped from one to two hours to thirty minutes — only when needed. The team worked more async. Logical bugs went down. QA rounds shortened. They shipped faster.