The team had a big question.
The team had a big question.
“We built something powerful…
“We built something powerful…
…but why aren’t users coming?”
…but why aren’t users coming?”
Is this a viable product?
Is this a viable product?
Or are they wasting time and money?
Or are they wasting time and money?
Our goal was to find out!
Our goal was to find out!
During research, two crucial assumptions surfaced.
During research, two crucial assumptions surfaced.
If either of them failed the product wouldn’t survive.
If either of them failed the product wouldn’t survive.
Is the product offering enough value?
Is the product offering enough value?
Is there a sustainable market for this?
Is there a sustainable market for this?
If we couldn’t validate both Villable was building something not viable.
If we couldn’t validate both Villable was building something not viable.
So, we got to work.
So, we got to work.
We fixed what wasn’t working.
We fixed what wasn’t working.
We added differentiating features.
We added differentiating features.
We started doing outreach.
We started doing outreach.
But reality became clear.
But reality became clear.
The market was too small…
The market was too small…
User acquisition was not sustainable.
User acquisition was not sustainable.
It wasn’t the outcome they hoped for but the outcome they needed.
It wasn’t the outcome they hoped for but the outcome they needed.
Villable avoided pouring more money into a product that couldn’t scale.
Villable avoided pouring more money into a product that couldn’t scale.
Sometimes, the most valuable result is finding out what not to pursue.
Sometimes, the most valuable result is finding out what not to pursue.
Do you want to grow your product?
Click here to get a free audit and see how your product can improve instantly.
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Do you want to grow your product?
Click here to get a free audit and see how your product can improve instantly.
request an audit
Do you want to grow your product?
Click here to get a free audit and see how your product can improve instantly.
request an audit
Do you want to grow your product?
Click here to get a free audit and see how your product can improve instantly.
request an audit
Do you want to grow your product?
Click here to get a free audit and see how your product can improve instantly.
request an audit