LiquiDonate was struggling to onboard new nonprofits.
LiquiDonate was struggling to onboard new nonprofits.
The conversion rate was low.
The conversion rate was low.
This made acquisition costs higher.
This made acquisition costs higher.
We had to figure out what was wrong.
We had to figure out what was wrong.
And we did!
And we did!
Just 2-3 tiny details were responsible for most of the drop-offs.
Just 2-3 tiny details were responsible for most of the drop-offs.
Visitors were clicking “free items” instead of the CTA button.
Visitors were clicking “free items” instead of the CTA button.
So we changed the CTA from “Sign up” to “Access free items”.
So we changed the CTA from “Sign up” to “Access free items”.
They were also getting stuck on the address step.
They were also getting stuck on the address step.
So we added a label to guide them.
So we added a label to guide them.
No huge redesigns. Just 2 small fixes.
No huge redesigns. Just 2 small fixes.
And results came!
And results came!
Registrations increased by 72%.
Registrations increased by 72%.
The cost of acquisition dropped by 42%.
The cost of acquisition dropped by 42%.
Sometimes, the smallest UX decisions make the biggest business impact.
Sometimes, the smallest UX decisions make the biggest business impact.
Do you want to grow your product?
Click here to get a free audit and see how your product can improve instantly.
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Do you want to grow your product?
Click here to get a free audit and see how your product can improve instantly.
request an audit
Do you want to grow your product?
Click here to get a free audit and see how your product can improve instantly.
request an audit
Do you want to grow your product?
Click here to get a free audit and see how your product can improve instantly.
request an audit
Do you want to grow your product?
Click here to get a free audit and see how your product can improve instantly.
request an audit